CASE STUDY
Satisfed
SCOPE
Branding
Prototyping
UX / UI
Wireframing
Product Design
Satisfed
Satisfed is an app that helps you discover meals and recipes for your exact ravings. Simply fill out your food profile, ingredient likes and dislikes, then be suggested custom recipes made for you. Users can add their own recipes, photos, and reviews for other members. Satisfed is not a dieting app. Our purpose is to help indecisive eaters be more attuned to their cravings. Explore new possibilities!
Challenge
People can't decide what to eat, leading to unsatisfying snacking, decisions around food, and food boredom.
When people think food, the typical selection process is based off of the ethnicity of the food, or the meal type (think Chinese, or pizza). This method of thinking is usually only for ordering out.
This can make food selection feel limiting, because even if you select the restaurant, you still have a full menu to navigate. With intuitive eating, you can channel more of what you're body is wanting, leading to a more satisfying decision.
Hunger + Indecision / Time = Hangry
Target Audience / Empathy Map
Planning & Wireframe
Branding
Logo was inspired with a fuel gauge, as well as "checking in" with yourself and how you're feeling.